Instagram Reels Ranking Explained

Instagram reels ranking is a matter of curiosity for all users, especially influencers. Do you want to know according to which rules or criteria the content you produce is ranked? Then you are in the right place! Without further ado, let’s move on to the Instagram reels ranking explanation.

There is great competition on social media. Content creators continue to experiment with big strategies to boost their profiles. Thanks to the content highlighted by various algorithms, profiles have the chance to appeal to large audiences. 

Moreover, they can grow their brands by increasing the number of followers or likes. Instagram, the favorite of social media, is one of the most used features of content producers. Instagram reels met with users as a new feature in 2020 as a competitor to TikTok.

The simple video editing tools available with Instagram reels allow creators to use effects and filters, stitch together multiple shots, and combine music clips to create fun. Moreover, the content they create has a special place in their profiles. Video lengths that only last a few minutes become a feature that other users also enjoy watching.

You may be actively using the Instagram reels feature. However, if you still haven’t achieved the output you expect, you probably aren’t playing by the rules of the algorithm. Before explaining the Instagram reel ranking, let’s look at the functioning of the reels algorithm together.

How Does the Instagram Reels Algorithm Work?

Instagram Reels Ranking Explained

The Instagram Reels algorithm is the system that decides which Reels will be shown to which Instagram user. Reels appear in your own feed. Plus, it is possible to access the reels stream via the Reels tab or the Discover tab.

The features of Instagram – Feed, Stories, Explore, Reels, Search, and more – uses its own algorithm tailored to how people use it, according to Instagram’s statement. Because each feature has its own purpose for use. In this way, the user experience can be maximized. So how does the Instagram reels algorithm work?

Again, according to the statement made by Instagram, Instagram polls people to find fun reels and asks if they have found a particular reel that is worth their time or fun. It aims to get better at figuring out what will entertain people by analyzing feedback. Other criteria that the Instagram reels ranking algorithm takes into account are:

Relationship Between Profiles

Instagram reels ranking is based on cross-profile relationships. It also considers the interaction of other users, including only your interaction with the content. For example, it is possible to see the reels content of someone you search by their name. Because you show interest in that profile. In addition, you can see other reels produced by the profile owners of the content that you do not follow but leave a comment or like.

Instagram Reels Ranking Explained


Instagram reels ranking develops in relation to the types of content you like. If you’ve liked a Reel in the past, Instagram takes note of the content type and tries to offer similar content. In doing so, it benefits from the benefits of artificial intelligence. Hashtags, music used, or pixel analyzes are constantly examined to present similar content to you.

Timelessness and Popularity

The Instagram reels ranking algorithm always prioritizes new content. That’s why you can’t expect a reel that you extracted from the archive to enter among others. Because your competitors may have already produced a new one. In addition, popularity is an important criterion for Instagram reels ranking. If you have an engaged audience and you have content that is constantly liked and shared, the content you produce will reach more people.

In short, the Instagram reels algorithm pays attention to things like which reels you’ve liked, saved, reposted, commented on, and interacted with recently. Other criteria considered by the Instagram algorithm include interaction history, reels information, and profile information.

How to Produce Content Based on Instagram Reels Ranking Algorithm?

Instagram Reels Ranking Explained

Producing content according to the Instagram reels algorithm allows you to achieve success in Instagram reels ranking. If the algorithm discovers you, it will reach more people and make your profile grow. Here are some tips you can use at this point:

Create Original Content

In order to be successful in Instagram reels ranking, you must pay attention to being original. Basically, other users want to see funny, original, and interesting content when they click on the reels tab. The algorithm also prioritizes original content to create an engaging flow for users.

Instagram Reels Ranking Explained

Use Attractive Images

Using attractive visuals is another way to be original. In addition, another criterion that the algorithm pays attention to is reels content consisting of quality and interesting visuals. For example, reels have a vertical video structure. Shooting your videos horizontally reduces the visual quality. For this reason, you should always take care to use vertical videos.

Use Hashtags

Hashtags look the way to the Discover tab for creators, especially in Reels. Therefore, be careful to use hashtags to be successful in the Instagram reels ranking. At this point, you need to pay attention to the use of relevant hashtags. The algorithm does not like the use of irrelevant hashtags.

Use Trending Music and Effects

Instagram Reels Ranking Explained

Using trending music and effects while producing Instagram reels will get you to the explore tab. Trends, a natural reels viewer increase way, are another way to create easy content. It’s hard to stay true to the trend all the time. Sometimes you also have to use your own creativity. However, when you create the balance, the increase in the number of Reels views will affect you.

As a result, you have to work hard to get what you want in the Instagram reals ranking. However, if you follow the rules of the algorithm, you have no doubt that you will get the reward for your efforts.

If you want to get more information about Pigo Likes Instagram reels services, don’t forget to contact us right away.

Instagram Reels Ranking Explained