The Instagram algorithm is of interest to many users, from large businesses to individual accounts. Especially for those who want to grow, it is necessary to solve the Instagram algorithm and play by its rules. So, what are the rules that the algorithm has determined specifically for 2023? Let’s see together.
If you really want your content to stand out to a large audience, you need to unravel the very powerful and constantly changing Instagram algorithm. However, it is almost impossible to fully solve this huge system. But, it is important to understand the system fundamentally and know its rules. If you want to create a successful social media plan, it is recommended that you understand the 2023 Instagram algorithm and what is valuable or important.
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What Is The Instagram Algorithm And How Does It Work?
The Instagram algorithm can be found on Instagram users’ feeds, Discover Page, Reels feeds, hashtag pages, etc. It is a mechanism that decides which content will appear in what order. Basically, its algorithm is in a state of continuous analysis. It plans the content line-up by monitoring all user activities. It aims to prepare a special feed for users based on the data it analyzes. In other words, the algorithm knows what you like, what you are interested in, or who you like. And it shows you the contents accordingly.
Basically, the main goal of the Instagram algorithm is to make every user’s experience with the platform as pleasant as possible. However, this system can affect brands. Because brands want their products to reach large audiences, and at this point, they may encounter the ruthless rules of the algorithm. As a brand owner, knowing how the Instagram algorithm works and optimizing your content accordingly can enable Instagram to show your posts to more users.
A Closer Look at the Instagram Algorithm
The Instagram algorithm regularly analyzes users’ activities. Just like the TikTok algorithm, there are some metrics that the Instagram algorithm takes into account. According to these metrics, Instagram organizes the posts in the feed. Some posts stubbornly don’t go from your feed, and some you can’t see even if you follow their creator. All this occurs in line with the operation of the algorithm.
The algorithm primarily looks at follower-to-follower communication. For example, you are of course much more likely to see profiles you follow. But you can also see posts from users you don’t follow. This is where your interests come into play. In other words, the algorithm actually gives you options. “Look, this profile liked this, if you like or comment, I will offer you more such content.” And so it does. The algorithm understands the types of content that you come across but never interact with and will not show you such content again.
The three main metrics that Instagram handles are basically:
- Engagement: Whose posts do you interact with or follow? If you like or comment on someone’s content often, you’ll start to see them more.
- Content-Type: What type of content are you interested in? Funny posts, book quotes, or adventurous content? Whichever genre you are more interested in, the algorithm will offer you more options in this regard.
- Being Active: How active are you on Instagram and when are you active? The algorithm also considers how often you browse the app and prioritizes what.
What Does the Instagram Algorithm Sort By?
Did you know that the algorithm uses machine learning to customize what appears on each person’s Instagram feed? The Instagram Discover page is organized according to the data obtained by the algorithm. It looks at accounts you’ve interacted with before and uses those interactions to suggest content it thinks you might like.
Instagram Looks at Your Past Activity
Instagram first looks at your past activity to gauge what you’re interested in. So, if there’s a certain type of content you engage with more often, Instagram may rank that type of content higher in your feed. For example, if you are interested in travel content, it will include people traveling in your stream.
Instagram Considers Post Time
The Instagram algorithm wants to show you the latest and therefore more relevant posts. But if you haven’t used Instagram for 1 day, you won’t have the misfortune of missing your favorite content. Because the algorithm also takes your entry and exit times into account. It aims to show you what happened while you were away.
The Algorithm Tracks How Often You Use Instagram
The Instagram algorithm aims for users to use the application in the most effective way. That’s why every time you open the app, your best posts since your last visit are shown to you. For example, if you open Instagram once a day, you’ll see the posts that Instagram’s algorithm thinks are most relevant for that day. However, if you open Instagram hourly or more often, the algorithm will try to show you the most relevant content you haven’t seen before.
If you want to get attention from the algorithm on Instagram, there are some things you need to do. Respecting community guidelines is one of them. Prove to the algorithm that you are a proper profile. You have to be creative with videos, photos, and Reels. Always take care to prepare interesting content. Remember to schedule your posts at the right time for maximum reach. Show that you are an active profile by responding to comments and DMs.
There are many metrics that the Instagram algorithm takes into account, as you can see. In fact, these metrics are not limited to these. There are many more rules to consider. Contact us to follow such rules closely and to use Instagram in the most effective way!
