Do you want to sell on Pinterest? Then you need to be an expert in Pinterest marketing or at least master the Pinterest algorithm. In this article, we will look at how to sell on Pinterest. Without further ado, let’s get started.
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Why Should You Sell on Pinterest?
With Pinterest having 498 million monthly active users, there are many users who go to this platform just to shop. Many people may think that Pinterest is only used for inspiration. But Pinterest is more than that. It is a giant social media platform from which both large and small businesses profit.
This is exactly why the importance of marketing on Pinterest is revealed. Pinterest has many free tools that allow businesses to monetize and build a network of potential customers. Finding Pinterest features effectively can help you achieve higher sales rates than in your physical store. So how to sell on Pinterest?
How to Sell on Pinterest?
If you want to sell on Pinterest, you must first prepare. Especially those who are new to Pinterest should become familiar with Pinterest for business features. Don’t worry, if you are a beginner we will teach you how to sell on Pinterest. To get started, follow the steps below.
1. Who is your target audience?
As a brand or a business that wants to sell through Pinterest, determining your target audience is the first thing you can do. It allows you to understand the demographics of your target audience’s social media platform before starting a new campaign.
Where does your target audience live, what are their age groups, gender and interests? The answers to all these questions will allow you to better manage your Pinterest ads and allow all pins you publish to receive high interaction.
2. Set Up a Pinterest Business Account
A Pinterest business account offers distinct features compared to a personal account, including analytics, advertising tools, and other essential elements for selling on Pinterest.
If you initially created a personal profile, transitioning to a business account is simple. Follow these steps to create a Pinterest business account:
- Click “Sign Up” at the top right of your screen.
- Select “Create business account.”
- Enter your email, create a password, and provide your age.
- Click “Create account.”
- Complete the profile setup by filling in the required fields, then click “Next.”
- Describe your business by filling in the provided fields, then click “Next.”
- Choose whether you want to run ads, then click “Next.”
- Select your preferred starting point or proceed to your new Pinterest business account.
3. Optimize Your Pinterest Business Account
If you want to sell on Pinterest, you must first show that you are a business account. To optimize your profile, upload a high-resolution logo of your profile photo. Write information about your brand in the business bio section. Also make sure the contact information and address are up to date.
4. Add Website Link
The most useful feature for those who want to use Pinterest for business is the link adding section. For this, you can add a website link directly to the bio section. You can also create two-way traffic by adding a Pinterest button to your website.
In addition to the bio, it is also possible to add individual links to the pins you publish. This is especially advantageous in product sales. Users can be directed directly to the relevant sales page to purchase the product.
Tips to Sell on Pinterest
Pinterest marketing, just like other social media platforms, requires knowing the algorithm. If you want to sell on Pinterest, you must attract the attention of the algorithm. Attracting the attention of the algorithm means attracting the attention of customers. After all, the algorithm optimizes itself entirely to respond to user needs. Check out the essential tips for selling on Pinterest below.
1. Improve Visual Quality
Do you remember what we said at the beginning? Most people might use Pinterest for inspiration. The reason for this is that Pinterest is a visual-based platform. As a visual-based platform, you should make sure that all the posts you publish on Pinterest are of maximum quality.
Making sure your Pins are truly visually appealing and make someone want to click can significantly increase engagement rate. Engage your customers on Pinterest with beautifully designed graphics and optimally sized images!
2. Create an SEO Strategy
Pinterest has search engine optimization rules and algorithms. It is very important at this point to include keywords in your Pin titles and descriptions. You can discover the interests of the target audience that your brand appeals to and use keywords according to these interests.
When creating an SEO strategy, do not forget to conduct competitor analysis and use various SEO tools. Remember that just like Google, Pinterest also serves as a search engine. Therefore, if you want to appear at the top of the search results, you should strengthen your keyword usage.
3. Pinterest Ads
Pinterest ads, also known as Promoted Pins, are paid ad placements on the Pinterest platform. These ads allow businesses to promote their content to a targeted audience, increase visibility and engagement, and drive traffic to their website or product offering.
If you want to sell on Pinterest, you can increase profile interactions with ads. Ads allow you to connect more closely with your target audience.
You can also benefit from Pigo Likes’ SMM service to increase Pinterest interactions. Here you can buy Pinterest followers, buy pin likes or comments. Thus, by creating a reliable account appearance, you can show your customers that you are a solid company.Don’t forget to contact us now to get more information about Pinterest services!
