Discovering the best time to post on LinkedIn helps your content get high engagement and perform better. Let’s take a look at when exactly is the best time to post on LinkedIn.

Discovering the best time to post on LinkedIn may differ depending on the target audience and your geographic location. Each brand’s target audience is different. Considering that there are approximately 930 million users on LinkedIn, it is important to analyze the target audience at this point. Besides the target audience, the type of content being shared should also be considered. Check out the rest of our article to discover the best times to post on LinkedIn in general.

Is It Possible to Determine the Best Time to Post on LinkedIn?

All social media platforms, including LinkedIn, have different functions, purposes, and algorithms. Users trying to solve algorithms and increase engagement rate face a strong challenge at this point. Social media algorithms are constantly changing almost every day. 

Therefore, it is not possible to find out exactly what the algorithm wants, and this includes post-sharing times. The LinkedIn algorithm asks you to give it a try. It requires you to consistently produce an action plan and show how committed you are to the plan.

Another reason why there isn’t a universal best time or best day to post that always guarantees high reach and engagement is that each brand’s target audience is different. In other words, the best posting day for a brand may be Monday, but this is not the case for you. But of course, there are several ways to find the best time to post on LinkedIn. 

We said earlier that one of the ways to discover the best time to post on Facebook is to be open to innovation. That’s why you need to constantly follow up-to-date information. Looking at analytics data with LinkedIn Page Analytics can help you find out when your followers are most active during the day. By comparing current and historical data, you can discover the best time to post on LinkedIn over time.

Best Time to Post on LinkedIn

We told you that discovering the best time to post on LinkedIn differs by audience, algorithm, and geographic location. Although precise information is not provided, it is possible to make a general estimate. After all, LinkedIn is a business platform, unlike any other social media platform. People are generally found here to expand their business networks, explore new job opportunities, or recruit new and skilled workers for their brand.

Generally speaking, the best time to post on LinkedIn is 9:00 AM on Tuesdays and Wednesdays. Since LinkedIn is a business network, posting on weekends would be a bad idea. The best times to post on LinkedIn by day are as follows:

• Monday: The best time to post on LinkedIn is 11:00 AM on Monday. Since Monday is the start of the week, people generally take time to check their tasks. Then they log into their social media networks.
• Tuesday: The best time to post on LinkedIn is between 6:00 and 8:00 AM on a Tuesday. Unlike Monday, on Tuesday, people start to spend time directly on their social media as they wake up.
• Wednesday: You can wait for lunch hours to post in the middle of the week. Accordingly, the best time would be 12:00 PM.
• Thursday: The best time to post on LinkedIn is at 2:00 PM on a Thursday. It is observed that people create the most interaction in the afternoon on Thursdays.
• Friday: You should prefer the morning hours to posting on the weekend. Because people will now put themselves on vacation mode in the afternoon. Therefore, the best time to post on Friday might be 8:00 AM.
• Saturday: Although weekends are days off, people may want to take a look at what’s going on before they get out of bed. Therefore, the best time to post on LinkedIn is between 4:00-5:00 AM on a Saturday.
• Sunday: At the end of the week, the best posting time can be determined as 6:00 AM.

How to Find the Best Time to Post on LinkedIn?

Finding the best time to post on LinkedIn goes through each brand’s own research. Here are the things you should consider in data analysis:

1. Browse Top Engaged Posts

Reviewing historical performance data allows you to discover your top engagement posts. In these posts, you should look at when you posted, who interacted the most, and if there were other common denominators.

2. Check Out Your Competitors

Browsing through your competitors’ profiles can give you an idea of the best times to post on LinkedIn. If your competitors are posting high-engagement posts, maybe they have done the necessary research and shared posts on LinkedIn.

3. Publish According to Your Audience

We said that you should post the best time to post on LinkedIn in time zones where your target audience is active. The closer you get to your target audience, the more successful you will be in increasing LinkedIn followers. You can use LinkedIn tools or other special tools to discover the time periods in which your target audience is active.

4. Browse Your Results

Finding the best time to post on LinkedIn means constantly doing trial-and-error research. For this reason, you should constantly look at the results of the plans you implement and change the plan if necessary.

5. Show Consistency

Posting in a planned and consistent manner will ensure your target audience’s engagement. The more your target audience participates, the more advantage you have in making data analysis. Don’t forget to post content regularly to find out what your audience likes or what time zones they’re active in.

With Pigo Likes, you can easily grow your LinkedIn Page along with your other social channels. Check out the LinkedIn plans we’ve created for you to increase top-performing posts! Don’t forget to contact us for more information.