Micro-Influencer Marketing is great for businesses that don’t have the budget to work with Macro influencers and want to implement their social media marketing strategy. What is micro-influencer marketing? Who are micro-influencers? Get ready to discover the answer to all these questions with Pigo Likes.
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What is a Micro-Influencer?
Before we get into micro-influencer marketing, let’s take a look at who defines this market. Micro influencer; A creator with 10K to 100K followers on a particular social platform like Instagram, Youtube, TikTok, or Twitter. Their audience is much smaller than Macro influencers. However, the interaction rates are just as high.
Small businesses, as well as even large businesses, can choose Micro-influencers for marketing. Because Micro-influencers are generally approachable, relatable, and trustworthy. Having few followers makes them look like they don’t have a business network yet. Therefore, other users find Micro influencers more friendly and trustworthy.
Why Should You Work With a Micro-Influencer?
According to Influencer Marketing Hub’s data, the Influencer Marketing Sector reached 16.4 billion dollars in 2022. This means that influencer marketing is undeniably lucrative. Influencer marketing continues to be the most important marketing strategy for brands. So why should you work with a micro-influencer? Let’s look at the main reasons together.
1. A Micro Influencer Is More Cost-Effective Than A Macro Influencer
If you are a small business and want to promote your products through the influencer market, you have two options. Macro and Micro-Influencers. At this point, your budget may be too small to work with influencers with over 500,000 followers. The micro-influencer marketing is more cost-effective. It is also more advantageous in terms of continuity. Also, if you’re a large business and have the budget, you can reach multiple communities and voices by working with several Micro-Influencers for a campaign or launch, rather than paying for a single Macro Influencer.
2. Micro-Influencers Reach Their Target Audience Easier
Micro-influencer marketing means smaller communities. You know that the Instagram algorithm passes a set of rules to reach your target audience. Compared to Macro influencers, Micro-influencers have a smaller but more targeted audience. Many have private profiles that allow them to connect with their community and get to know their followers well. Their followers, on the other hand, believe what they say more easily because they only talk about certain topics.
3. Micro-Influencer Market Is More Creative
The micro influencer marketing consists of users who are closely related to their target audience. For this reason, they know their target audience well and produce more creative content to promote the products of the brands. Macro influencers, on the other hand, make more general promotions because they have a much larger audience. Thanks to the micro-influencer market, Instagram profile reach can develop more easily. Because they only meet the demands of the target audience by organizing appropriate promotions.
4. Micro-Influencers Have Higher Engagement Rates
According to Instagram algorithm data, Micro Influencer Marketing has a higher engagement rate. So the fewer followers, the higher the average engagement rate. With stable engagement rates, supportive communities, and trusted content, partnering with Micro-influencers is a smart marketing strategy.
How to Find Micro-Influencers to Work with?
Are you ready to explore the Micro Influencer Marketing? There are a few criteria to consider to find the most effective ones. After all, the most effective way to increase Instagram likes and increase the number of followers organically is to apply the market’s strategy correctly. That’s why you should act consistently in your Micro Influencer hunt. It’s important to set your target, find potential Micro-influencers, know the bargain prices, and create a certain quality in your promotions.
1. Set Your Goals and Expectations
The first step is to set your goals and adjust your expectations accordingly. So you need to know what metrics will be needed to measure success. Do you want to increase traffic to your website? Want to increase Instagram Reals views? Whatever your goal, be sure to find a Micro Influencer to work with you. Also, be sure to set a budget during the planning phase.
2. Find Trusted Micro Influencers Partners
Remember that the best micro-influencer partners are those that are aligned with your target audience and brand. Ideally, a credible micro-influencer is someone who has high engagement rates, posts consistently and has a distinctive personality.
3. Predetermine Fees and Create an Agreement
Although the micro-influencer marketing may seem small, the competition is quite high. Therefore, when you find a Micro Influencer you want to work with, you should determine the fees in advance. Trusted influencers will provide you with a fee list or a media plan with fees included. Once the fee is agreed upon, you must create a contract with all relevant information such as payment, briefing materials, and content printouts.
4. Track the Results
It is important to monitor the process and results after the micro-influencer market agreement to be sure of the efficiency you get. That way, you can see how content is performing and see future campaigns, whether they’re working with the same Micro-influencers, finding new ones, or setting different goals.
We have conveyed the information we know about micro-influencer marketing to you. Remember that these are general information. So if you want to discover more, remember that you can always contact us. Also, sign up for the Pigo Likes SMM panel now to take advantage of our social media services!
