How to Use Pinterest for Business? – 6 Top Tips for Pinterest Marketing

Do you want to use Pinterest for business? Then check out the 6 Pinterest marketing tips we shared for you. Pinterest, as one of the online marketing platforms, is very important for businesses to increase brand awareness, sales profit ratio and create a potential customer network. Without further ado, let’s get started!

Why Should You Use Pinterest for Business?

A smartphone is showing pinterest app

If you don’t know why you should use Pinterest for business, you’re missing out a lot!. Pinterest, one of the social media platforms, is an application where users browse through pins for inspiration. But for brands it is more. Businesses or brands can sell their products or services with an effective Pinterest marketing strategy.

Here are some of the main benefits of using Pinterest for business:

  • Pinterest is one of the most actively used social media platforms with over 463 million monthly active users
  • A large user base allows brands to create a new customer network.
  • It allows products or services to be visually displayed and attract users’ attention.
  • Getting to the Explore page is easier than other social media platforms.
  • Thanks to the option of adding links to Pins, you can directly go to the sales page of the product or service.
  • Pinterest Insights feature provides the advantage of accessing customers’ information.

Using Pinterest for business is inevitable with the advantages it creates. If you want to market your products or services online, it is recommended that you take a look at an effective Pinterest marketing guide. Now let’s look at the 6 top Pinterest marketing tips together.

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6 Top Marketing Tips for Those Who Want to Use Pinterest for Business

If you want to use Pinterest for business, we share 6 effective tips for you. All of these are intended to increase brand awareness and provide a more effective interaction rate on the platform.

1. Create a Pinterest Business Profile

create a pinterest business profile

If you want to use Pinterest for business, you must first have a business account. For Pinterest business account:

  • You can add a business profile to an existing personal account,
  • Can convert your personal account to a business account
  • You can create a business account from scratch.

If you want to create an account from scratch to use Pinterest for business, follow these steps:

1. Go to, click “Create account”.

2. Enter your business or brand name and add a link to your website.

3. Describe your business.

4. Determine if you want to advertise on Pinterest.

5. Create your profile by adding a profile, cover image, location and more.

7. Your account is ready, start using Pinterest for Business by creating interesting pins.

2. Share Creative and Inspiring Pins

Pinterest works differently than other social media platforms. For example, captions are of little importance here. All that matters are engaging, creative and inspiring visuals. For example, a user will first look at Pinterest to decorate their home. Therefore, if you want your products to be purchased by users, you should also create inspiring content.

In addition to creative and inspirational pins, pay attention to the content format. For example, on Pinterest, pins in vertical format attract the most attention. Of course, there is also the option to add pins in landscape format, but stick to vertical format!

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3. Use Trending Keywords

Pinterest essentially functions as a search engine. So users add a keyword to the search bar and browse through the relevant pins. We said before that captions are not very important, but when it comes to keyword usage, we all need a very effective strategy.

Pinterest pays special attention to keywords so that users can find the pins they are looking for more easily. Publish the pin content you share with relevant and trending keywords. In this way, your chances of landing on the Explore page increases and users can find your brand’s products more easily.

4. Advertise on Pinterest

pinterest for business ads

When you decide to use Pinterest for business, you will probably create a profile from scratch. At this point, your number of followers will be quite low. You may consider running Pinterest ads to increase Pinterest followers and ensure that your pins reach more people.

Pinterest ads can be structured in great detail. For example, it is possible to advertise only according to your desired geographical location or target audience. Thus, it becomes possible to create advertisements for your brand’s target audience. When placing Pinterest ads, you need to pay attention not only to ad settings but also to content quality. After all, you will be paying for this process. Advertise on the most interesting pins and most relevant keywords!

5. Add Website Link to Pins

The most beneficial aspect of using Pinterest for business is that it directly increases the sales rate. For this reason, it is recommended that the pins you create direct to the sales link. Adding links to your products or services is another effective way to increase website traffic. Plus, you can increase Pinterest traffic by adding a Pinterest Save button to the products on your website.

6. Buy Pinterest Followers

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If you want to use Pinterest for business, you need a highly interactive profile. If you have created a profile from scratch, you can interact in two ways. The first of these is Pinterest Ads. The second is to buy Pinterest followers.

Pinterest ads may seem like the surest way to generate organic traffic. However, sometimes no matter how much money you spend, your target audience may not follow your profile. To ensure this, you can buy Pinterest followers. When you buy followers, your profile creates a more trustworthy and popular impression. This will be very advantageous for gaining organic followers.To buy Pinterest followers, contact Pigo Likes. Save your budget and grow your business account with the cheapest Pinterest followers!

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